"Highest Ranked Mass Market Brand In Initial Quality, Four Years In a Row" by J.D. Power
For four years in a row, Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands in the U.S.
A 'Best Global Brand.' Six years in a row.
Our sixth straight year on the list, the Kia brand continues to evolve and redefine itself—achieving a 6% value increase in the last year to $6.68 billion USD.
A Most Awarded Brand for 2017 by Kelley Blue Book
Kia earns a spot on Kelly Blue Book's "10 Most Awarded Brands of 2017", receiving awards across many vehicles for excellence in areas like reliability, value, innovation, comfort, and capability.
Our obsession with building incredibly high-quality automobiles has led Kia to reach historic milestones. Follow Kia's journey and discover the record breaking results we create.
Kia Drives to Surprise
PERFORMANCE
Winning 150 and more major quality awards.
We struggle for ZERO Drive Defects
#1 Quality acknowledged in Germany
Recognized as ‘Best car’ in 38 countries Over the past decade
Highest Ranked Non-Premium Brand in J.D. Power 2018 Initial Quality Study (IQS) Segment Winners: Rio, Sorento
#1 out 22 brands in J.D. Power 2017 Vehicle Dependability Study
Car Of The Year (COTY) in the US/Europe/Middle East/Asia
SAFETY
Top class safety proven through decades of collision tests.
‘Outstanding’ in all requirements of collision test
#1 Comprehensive Safety Level achieved (front crash, side crash, and rollover resistance ratings)
Achieved top safety rating in Europe
‘Top Safety Pick+’ in 2019 Insurance Institute for Highway Safety(IIHS) Collision Test Forte, Niro HEV/PHEV, Optima, Sportage, Sorento
‘5-Star’ safety rating from 2019 U.S. National Highway Traffic Safety Administration (NHTSA) & New Car Assessment Program(NCAP) Optima, Sedona, Soul, Sportage, Sorento
‘5-Star’ in 2017 Euro New Car Assessment Program(NCAP) Stinger, Rio, Stonic
DESIGN
Winning over 70 design awards
Globally recognized product design
Designing efforts in customer communication
Consistent design excellence
‘Best of The Best’ in the 2018 Red Dot Design Award Stinger
Winner of Communication Design category in the 2016 Red Dot Design Award Optima e-catalogue app
24 Red Dot Awards since 2009
SERVICES
Proven marketability by the choice of countless consumers
9 Years of captivating global consumers
Ranked #1 for Comprehensive Satisfaction by 68,000 actual consumers
Chosen by 54,000 new car buyers
Starting from the first winning in 2010, we are now winning 10 satisfaction awards
Autopacific’s 2017 Ideal Vehicle Award Sportage
#1 in respective segments in the 2017 J.D. Power Automotive Performance Execution And Layout (APPEAL) Stinger
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